Rochester is a unique city that requires a unique approach to travel demand management. Since the invention of the automobile, cities around the world have tried unsuccessfully to build their way out of traffic congestion by building more and wider roads. Rochester is taking a different approach. Based on best practices and lessons learned from other cities, Rochester is building a multi-modal transportation system that is integrated, coordinated, and sustainable for decades to come.


The DMC Development Plan introduced a transportation vision and 10 Transit Principles that will guide transportation planning. This plan is not, however, a blueprint for transit development. The City of Rochester's Integrated Transit Studies are working to vet and update the concepts and assumptions made in the DMC Plan. Public engagement is an important component of the Integrated Transit Studies. Broad community perspective on transportation ideas and alternatives will be critical to achieving the modal shift from cars to transit, walking, and bicycling that is necessary to realize the DMC vision. Upon the completion of the studies, projects will be able to advance to the design phase.

Where we are now:

Integrated Transit Study (ITS) consultant teams have been working since the fall of 2016 to refine the transportation vision of the DMC Development Plan from a high-level concept to a plan that identifies feasible options to serve the transit, pedestrians, bicyclists and motorist needs in the downtown area that are well suited to Rochester. As of the end of September 2017, the consultant teams were completing their in-depth evaluation of four scenarios that were identified in the Spring of 2017 and preparing a final summary of their findings. Based on the information coming from the evaluation process, City staff along with the consultants have determined no single scenario is the best solution in and of itself; staff and consultants are currently working on developing a “hybrid” scenario that synthesizes the best features of the various scenarios into a final recommended plan. The need to step back and consider the development of a final hybrid plan fusing the most effective elements from various scenarios in order to achieve the vision of the DMC Plan has delayed the timing of the next public engagement milestones outlined in the ITS plan from late 2017 to early in 2018.