Rochester is a unique city that requires a unique approach to travel demand management. Since the invention of the automobile, cities around the world have tried unsuccessfully to build their way out of traffic congestion by building more and wider roads. Rochester is taking a different approach. Based on best practices and lessons learned from other cities, Rochester is building a multi-modal transportation system that is integrated, coordinated, and sustainable for decades to come.


The DMC Development Plan introduced a transportation vision and 10 Transit Principles that will guide transportation planning. This plan is not, however, a blueprint for transit development. The City of Rochester's Integrated Transit Studies are working to vet and update the concepts and assumptions made in the DMC Plan. Public engagement is an important component of the Integrated Transit Studies. Broad community perspective on transportation ideas and alternatives will be critical to achieving the modal shift from cars to transit, walking, and bicycling that is necessary to realize the DMC vision. Upon the completion of the studies in December 2017, projects will be able to advance to the design phase.

Where we are now:

The Integrated Transit Studies have reached their first milestone and consultants have reported on their initial findings. The first of four Public Conversations regarding these studies is happening on January 24, 2017. The purpose of Public Conversation #1 is for the community to provide their perspectives on downtown transportation needs, potential concerns, and alternatives to be studied further.

  • Public Conversation #1 - In Person: January 24, 2017 from 4-8pm at 4th Floor of the UMR University Center (111 South Broadway). The public is invited to stop by at any time during the hours listed above. This will be an informal event with information on display for review by the public and interested persons.
  • Public Conversation #1 - Online: January 24-31, 2017. CLICK HERE to be taken to Public Conversation #1 materials and online comment form. Join us LIVE on our Facebook Page to learn more about the Studies. Tune in at 3:45pm and 7:30pm.